People would rather reach for synthetic painkillers—in all their greasy, smelly, bad-for-you glory—than try something different. Why? Because, when you’re in pain, proven relief trumps all.

In a 360 campaign, Saje demonstrated how powerful, effective, and revolutionary its plant-powered pain remedies are by proving that they aren’t a risky bet, but a tried-and-true solutions that has worked for centuries.